M·A·C Cosmetics has appointed Aïda Moudachirou Rebois as senior vice president, global marketing, effective February 22, 2021. Moudachirou Rebois will report to Philippe Pinatel, global brand president, M·A·C Cosmetics.
 
In her new role, Moudachirou Rebois will help champion M∙A∙C’s brand positioning and further increase its presence and appeal to a global consumer in growing markets around the world, while continuing the journey of pivoting the organization to be more insights, data and analytics focused.
 
She will oversee the Consumer Marketing and Product Marketing teams with a dotted line management responsibility for Product Development to drive global Consumer Engagement strategies and deliver breakthrough Product Innovation in order to maximize consumer connection to M∙A∙C. Moudachirou Rebois will also serve as the key global partner to regional teams around the world to ensure they have the tools to win in their markets.
 
Experience
 
Moudachirou Rebois brings 18-years of international experience in the beauty, retail and the fast-moving consumer goods sectors to the M∙A∙C brand. Over her tenure she has gained a strong expertise in global and local brand management, new product development, advertising, sales and P&L management, with a successful focus on modern marketing and omni-channel. Through roles at Revlon Inc, Johnson & Johnson and L’Oréal, Moudachirou Rebois has gained a proven track record of successful brand and product launches, from inception to activation, that are disruptive, innovative and financially accretive.
 
“Aïda has an innovative and flexible leadership style, cross-industry experience and global brand-building expertise, which combined with her multilingual, multicultural background, will undoubtedly help to drive the global M·A·C business forward in our complex fast-changing environment,” said Philippe Pinatel, global brand president, M·A·C Cosmetics. “We couldn’t be more thrilled to welcome her to the M·A·C family.”
 
Most recently, Moudachirou Rebois served as senior vice president, global marketing, Revlon Inc. overseeing marketing for the Revlon and Almay brands. She was responsible for driving brand equity and global brand strategies, developing new product innovations, executing integrated marketing campaigns and building high-performing teams.
 
Prior to her time at Revlon Inc., Moudachirou Rebois held the role of vice president, skin health brands at Johnson & Johnson, where she had oversight for the Neutrogena, Aveeno, Clean and Clear and Lubriderm brands. She led cross-functional teams responsible for strengthening the company’s top position in the personal care sector while growing the brands in emerging markets.
 
Moudachirou Rebois began her career at L’Oréal where she spent 15 years in Paris, London and New York recruiting new consumers and gaining market share in the US, Europe and Africa for the L’Oréal Paris cosmetics unit and the L’Oréal Paris brand, The Body Shop, Softsheen-Carson, Maybelline, Garnier, and Ralph Lauren and Lanvin Fragrances brands.